INNOVATION THAT STICKS: MAKING LEARNING ENGAGING WITH VIDEO
The morning announcements for many campuses across our district center around a school leader and/or students speaking over the intercom to provide the campus with daily updates. This process of the instructional day is antiquated and lacks engagement. Here, I plan to differ the approach to the morning announcements of the elementary school to better improve the learning experience and the communication of the student body both verbally and visually. Here is the outline of my implementation plan for the undertaking.
IMPLEMENTATION OUTLINE
Innovation that Sticks: Making Learning Engaging with Video
August - October 2023
PHASE 1: PROJECT PREPARATION
Research and develop a curriculum for the morning announcements video segment aligned with the school's learning goals and objectives.
Identify the key components of a successful morning announcement video segment.
Create a list of potential topics to be covered in the morning announcements video segment.
Identify which staff members will be responsible for creating and leading the morning announcements video segment.
Train staff members on using the equipment needed to produce the morning announcements video segment.
Select a team of students to help with the morning announcement video segment.
Train the team of students on how to operate the equipment.
October - December 2023
PHASE 2: PROJECT PLANNING
Develop a schedule for producing the morning announcements video segment.
Create a standard script or storyboard for each episode, separated by segment.
Order any supplies or materials needed to produce the morning announcements video segment.
Select and license music for the daily show.
Create graphics for the morning announcement video segment.
Recruit club sponsors and coaches.
January 2023 - May 2024
PHASE 3: PILOT IMPLEMENTATION
Test the morning announcement video segment.
Launch the pilot implementation of the morning announcement video segments with select episodes expected to air during the homeroom period or another time during the school day that works best for students and staff.
Make adjustments to the morning announcement video segment.
Train and support a group of student leaders who will help produce the morning announcements.
Work with school leadership to identify additional ways to promote and market the morning announcements to students and families.
Implement a marketing and recruitment strategy for the upcoming school year.
June 2024
PHASE 4: PROJECT REFLECTION & CONSIDERATIONS
Gather feedback from students, staff, families, and the community on the morning announcement video segments via a digital form to each unique group's needs.
Analyze data collected during the pilot implementation phase to inform future decisions about the morning announcements.
Make improvements to the morning announcement video segment to include involving the community.
August 2024 - June 2025
PHASE 5: PROJECT REFINEMENT & EXPANSION
Expand the number of weekly episodes aired based on feedback from the reflection and considerations phase.
Increase marketing and promotion of the morning announcements to ensure all students and families are aware of this valuable resource.
Add new features to the morning announcement video segment.
Gather feedback on future rollouts of district-produced content published on KISD-TV, including segments from shining campuses.